The G by GUESS is an American fashion brand offering apparel and accessories for women and men at more competitive prices. Designed for young trendsetters wishing to remain on the cusp of new must-have looks, the G by GUESS concept adds a Southern California aesthetic to the already timeless style of the GUESS? brands. Always at the forefront of effortless style, G by GUESS features dangerous denim jeans, designer dresses and fashion accessories, casual yet classy tops and jackets, exactly what today’s trendy youth is after.
G-Star.com : This single-minded approach has led to many denim ‘firsts’: the introduction of ‘luxury denim for the streets,’ by fusing high-level craftsmanship with street level edge to create a new denim sector; the positioning of raw, untreated denim as a wearable and desirable material; and the evolution of our distinctive denim silhouette, through the adoption of architectural and 3-D thinking into denim construction. We have also promoted the inherent beauty of denim by creating washes and treatments that bring out its unique characteristics and qualities. Today’s sophisticated washings palette represents a full life-story, from raw, unwashed denim through deep indigo dyed to extreme bleached, with treatments adding multiple gradations of wear to create distinctive, textured garments with soul.